Pick up an iPod carrying case at your local Target, and you might notice a very small change. Instead of a pesky, virtually-impossible-to-open plastic clamshell, it'll be packaged in cardboard.
In the business section of this Sunday's San Francisco Chronicle (picked up from Scripps) is an article on the greening of retail, specifically as it pertains to product packaging.
The iPod carrying case isn't the only Target product that's getting lighter packaging; several hundred other items are getting a similar makeover. And Target isn't the only retail giant making this move, Wal-Mart is doing the same, and has pledged to phase out all private-label PVC packaging by 2009.
That's right, not only is all of that plastic packaging wasteful, it's made from PVC, which, as we've blogged before, is pretty nasty stuff.
So this whole packaging re-think is a good start, but are big retailers taking this concept far enough?
