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Blogging The Wall Street Journal: How Green is My Realtor?

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As seemingly popular as green building and green design has become these days, finding a legitimately green home to buy can often present serious obstacles. Where to look? What to look for?

Hopefully, that's where green realtors can help. Or can they?

 
 

According to a recent article in the Wall Street Journal, realtors branding themselves as "green" are nearly popping out of the woodwork right now.

In some cases, it's merely a convenient marketing strategy for a realtor who has very little green knowledge. In other cases, the brokers are actually offering clients a great service, especially clients with limited green building or design familiarity. These truly helpful brokers are often certified by EcoBroker International, which educates realtors on eco-friendly homes and marketing (which means they've actually taken classes on the subjects).

The article makes a compelling argument for individuals who are set on either buying green or selling their green home to use such a realtor.

We're curious ... Have any of you worked with a "green relator"? How was the experience?

image via WSJ.com

Comments (2)

Heh. I haven't personally worked with one, but I recently saw bikes parked outside with plates that said something about "pedal" and real estate. A quick Google search confirmed that the bikes belong to Pedal to Properties, a local real estate firm. It seems their focus is more on being healthy, but I'd say not driving a car to showings is as green as it gets, when it comes to real estate!

posted by Green Me on February 26th 2008 at 12:04pm
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The only green realtor I came across seemed solely interested in the other kind of green. Driving a Prius does not make a realtor green. Being part of a system that drives every last middle class person out of neighborhoods so they have to drive for miles every day is not green. Sorry, just needed to vent a little.

posted by SFGail on February 26th 2008 at 12:13pm
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