Magazine Readers Pay More for Recycled PaperBlogging Advertising Age

Magazine Readers Pay More for Recycled Paper
Blogging Advertising Age

Hearst, publisher of magazines like Country Living and House Beautiful, conducted a survey and found out that 43% of their subscribers would pay more for a magazine printed on recycled paper.

Would you?

Ad Age , in an article by Nat Ives, reports that four out of five respondents said that everyone should be concerned about being eco-friendly. In addition, 75% of the savvy readers polled said that you can't always believe advertising claims that a product is green.

We're a magazine fanatic (We've blogged before about how we have too many magazines.) So we'd gladly cough up a little more pocket change knowing that our latest shelter mag had recycled content. Would you?

Comments (3)

definitely.

posted by evamae on October 24th 2008 at 12:01pm
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I would if it was a cradle to cradle type of paper, where the paper can be recyled again and again to print new magazine articles. I just had a thought, it would be great if the individual mag. companies would gather up their old issues and recycle them to print new ones.
But at the same time I love keeping articles - certain ones I put into a folder to keep for reference.

posted by nickel525 on October 24th 2008 at 12:29pm
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Definitely indeed.

posted by eirracoes on October 28th 2008 at 8:14pm
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