Why is it prohibited? asked the savage...
The controller shrugged his shoulders. "Because it is old, that's the chief reason. We haven't any use for old things here."
"Even when they are beautiful?"
"Particularly when they are beautiful. Beauty's attractive, and we don't want people attracted by old things. We want them to like new ones."
Giles Slade quotes Aldous Huxley from Brave New World's brilliant attack on consumerism, in Made to Break: Technology and Obsolescence in America, about the design and marketing of goods so as to encourage their replacement. It's not that the actual items break, of course sometimes they do, but it's about creating something newer and better that people want to replace their supposedly now-obsolete item.
What do you think about "planned obsolescence"? What technology item "wasn't good enough" faster than you expected? What's been sticking around much longer than you expected?
posted originally from: AT:Hometech



