apartment therapy changing the world, one room at a time

Future Friendly's tag is: "When I choose Future Friendly Products, I can help contribute to a greater good. That's because each Future Friendly Product is designed to either help me use less energy, have less packaging or create less waste. It's all part of a belief that, together, we can take small steps that can make a difference."

The products they promote include Cascade ("With Cascade® ActionPacs I get sparkling clean dishes even in the energy-saving cycle"), Tide ("When I wash my clothes in cold water I can save energy"), Charmin ("With Charmin® Mega Roll I get the same number of sheets as 4 regular Charmin rolls combined"), and Bounty ("With Bounty® Select-a-Size I get sheets that are 45% smaller than regular Bounty sheets, but stronger when wet than a full sheet of the next leading two-ply").