apartment therapy changing the world, one room at a time

Weak. They don't even have low flow fixtures (shower/sink) in their water conservation section (only 2 toilets). Variety is limited in general. I've been the store and asked about Low-VOC, their staff didn't know what I was talking about. They need to be educate their staff on this if this is going to make progress. I do applaud them on their commitment to FSC.

Just jumping on the "save the environment" band wagon with weak marketing tactics. They seem to be taking the few products they choose to carry that are considered green and highlighting them. The bulk of their products (and core values) are far from environmentally positive. The buyers could do so much more to insist on greener products from manufacturers, like Walmart does for lower prices.

While I'm in agreement that carrying a few sustainably produced items or slapping a "green" label on a website hardly constitutes a change in mandate, I am thrilled everytime I see even a small concession to the ' "save the environment" bandwagon'.
Indivuals and groups willing to do the harder work of creating, promoting or rediscovering truly green choices and options will make big change possible. Only the trickle-down effect of making green-living possible, desirable and relevent to the masses will make big change actual.
This small group of products is the thin edge of the wedge for a big company like Home Depot. It helps promote the idea to the average consumer that these issues touch their lives. In turn, the purchasing power of the average consumer is much more likely to spark interest and attention in marketers who will want to tap into a new market - an encouraging cycle towards change.

Um, er, I just came off of a three year stint at HD corporate, and I can assure you as an insider that it's purely a marketing ploy.

When the idea was suggested over 2 years ago by an outside agency it was shelved because there wasn't enough of an assortment to "take to market"

Remember, this is the same company who a very few short years ago was found guilty of clear cutting old growth forests to make plywood....A leopard doesn't change it's spots.

THD would sell their mama's soul if they thought it would get a decent ROI.