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Is That Grass Fed Beef In Your Pocket?

2008_05_01_win-a-grass-fed-cow.jpgHas anyone bought meat from La Cense Beef?

We're asking because the construction site across the street from the Apartment Therapy offices is covered in these posters directing passers-by to winagrassfedcow.com. Here in Soho we see plenty of ads promoting make-up, dance CDs, and dreamy high-end condos, but ads about winning a cow are definitely a change of pace.

 
 

We can appreciate a fresh ad campaign, but have learned to be just a bit suspicious of all food advertising.

2008_05_01_win-a-cow-ad.jpgWe hope La Cense is one of the good guys. Luxist liked LaCense calling the grass-fed beef "denser and more flavorful."

Tell us what you know about this ranch in southwest Montana. (By the way, this headline about the pocketful of beef is from one of the ad headlines.)

(Originally posted at The Kitchn)

(Images: Chris Phillips for TheKitchn.com)

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Comments (4)

I've pretty much eliminated all grain-fed beef from my diet... grass-fed is the way to go.

posted by ronzo on May 30th 2008 at 4:00am
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There is not such thing as grass-fed beef. There are however, grass-fed cows. Beef is what happens to the cow after you kill it.

In any case, grass-fed animals consumer more resources and produce less meat.

From this article: http://www.publiclandsranching.org/htmlres/fs_myth_grassfed_beef.htm

Grass-fed cattle pollute our streams and foul springs through trampling and deposition of their feces and urine. Livestock production is the number one source of non-point water pollution in the West.

Anyone who suggests grass-fed beef is superior to grain-fed beef is only considering a fraction of the real costs of beef production. Whether grain-fed or grass-fed, beef production is an ecological disaster for the American West.

posted by Khurt Williams on May 31st 2008 at 3:00am
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But check out Michael Pollan's book, "The Omnivore's Dilemma". He goes to Joel Salatin's farm and explains how we can make grass-fed (rather than grain-fed) sustainable.

posted by emmmmma on May 31st 2008 at 4:34pm
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Just for the record, La Cense Beef is grass-fed and grass-finished beef. La Cense cattle do not run on public lands, and the ranch practices rotational grazing, which means they are in a different area of the privately owned La Cense ranch every day. The ranchers manage where the cattle graze, so as not to overburden the land, but keep it in balance and promote fresh growth. If grass-fed ranching is done right, it can benefit the land. See:

http://www.holisticmanagement.org/n7/climate_07.html

http://www.eatwild.com/environment.html

posted by Karen12 on June 16th 2008 at 7:41am
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