Our Mission
How do I make a difference?
Can you answer this question? We are trying. Every day we provide answers to this question from all angles by covering the intersection of the “green” movement and the “home decor” movement. Core to our mission is the communication of a general overarching sense of intelligence and optimism. Green, to us, is an amazing design challenge which we can solve.
The Apartment Therapy Mission
Helping people make their homes more beautiful, organized and healthy by connecting them to a wealth of resources, ideas and community online.
What We Believe
A calm, healthy, beautiful home is a necessary foundation for happiness and success in the world.
Creating this home doesn’t require large amounts of money or space. It requires inspiration, connection to resources and motivation to do something about it.
The basic elements of good home design can be learned and achieved by all.
Simplicity and luxury are not mutually exclusive.
Our Goal
To connect people to the resources they need to improve their homes, while reducing their reliance on stuff.
Maxwell Gillingham-Ryan
November, 2007
Top Green Tours
Copyright © 2007 Apartment Therapy
