It's come two days too late for Spring Cleaning Month, but we're going to cover it anyway. From our marketing friends over at BrandChannel comes this insight: us greenies are a profitable market segment. Year-over-year growth is averaging 40% in the industry. The branding gurus say we're after authenticity. The trouble is, it's hard to create a feeling of authenticity when the market is demanding new products and companies are bringing them to market as fast as they can. (Clorox's GreenWorks line is a good example of this trend.)
17% of Americans Will Pay More for Green Supplies
Another note of uncertainty is the weakening economy. The fear is that we have grown to associate "green" with "luxury," and in a weak economy, we'll go back to basics and leave the more expensive green products, like the Ecover and Seventh Generation brands featured in the article, to languish on store shelves.
That may very well happen, but it doesn't mean we won't still be buying green. It just means that instead of GreenWorks, we may be going back to basics like baking soda and vinegar, or concentrated products like CleanVia.
Have you changed your green purchasing patterns because of the economy?
via BrandChannel
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You pegged me! I have been using more baking soda, vinegar and bon ami to save a little money from the more pricey (but great smelling!) green products.
view HopeK's profile
A little, once I discovered baking soda's AMAZING qualities... I have stopped buying other brands of common household cleaners.
But I buy green to help the planet...that doesn't change just because my paycheck doesn't stretch as far. I "tighten" the belt in other places, because I know that using green products...especially cleaning products will keep me healthier in the long run, so it's worth it for me.
I have turned a suspicious eye to the new "green" products anyway...so I'm always a little hesitant to buy them...usually i do some research before I purchase.
view nickel525's profile