More details have emerged about IKEA's investment in cleantech... all $74 million of it.
IKEA to Invest $74 Million in Cleantech
IKEA will be making an investment in companies that make (or want to make) solar panels, alternative light sources, product materials, energy efficiency and water saving and purification technologies. Their goal is ultimately to sell the products in their stores.
$72 million may seem like a lot. To put that number in perspective, it's 3% of the store's sales from last year.
Still no word on whether you'll need a hex key to put together the solar panels.
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"Still no word on whether you'll need a hex key to put together the solar panels."
oh man, totally for the win! :)
view kdkaboom's profile
So.....they SHOULDN'T be investing in green technologies if they won't do more? Because that's how this comes across to me. $74 million (or $72 million, since you have both numbers in different sentences) is a lot of money. Three percent of an enormous multi-national corporation's gross (which I assume is what you mean by "sales from last year") is significant.
If you don't like IKEA personally, that's your prerogative, but I'd encourage you to recognize them for what they are doing instead of disparaging them for apparently not doing enough.
view theseboots's profile