For those of you who have been following the Take Back the Filter campaign -- and hoping that Brita would eventually start a recycling program for their filters here in the U.S. -- yesterday was a big day.
The company has announced that it will now recycle 100% of its filters. (Did you celebrate with an extra glass of filtered water?)
Can you guess what the filters are going to be recycled into?
Brita (which is owned by Clorox) will be recycling its filters into Preserve products (i.e., toothbrushes, reusable food containers, cutting boards, etc.)
Preserve will recycle 100% of the Brita filter through its Gimme 5 recycling and reuse program. Get it? Gimme 5 ...No. 5 polypropylene plastic...
Soon, you'll be able to drop your used filters off at select Whole Foods locations -- we're hearing January 2009 -- or drop them in the mail.
Here are all the details (PDF).
Copyright © 2008 Apartment Therapy
this is wonderful news!
view hipersons's profile
I agree - great news! Now, when I can drop off my sink unit filters?
I know, I know... baby steps.
view hmr's profile
It's about time! We just got a new fridge with water in the door so have put our Brita to rest, after almost 10 years of use (and countless filters). Wish I'd held on to them!
view mangosteen's profile
Fantastic news! I am going to celebrate with a glass of water - bet it tastes even better than usual :)
view mysoultokeep's profile
awesome! i just started saving my yogurt containers to mail in, so i'll hang on to my filters now too. side note: i really like preserve toothbrushes, and want to get my hands on some of their other products.
view youreacigarette's profile
That's great. I have some saved up...
view Elvira's profile