NEWS: Fox Went Green For Earth Day

In our household, we celebrated Earth Day in many ways — as a no-car day, a buy nothing day, and a day to sport organic cotton clothes and shoes made from recycled tires. But we didn't keep the TV off, which is why we noticed Fox's latest campaign: spots that encouraged viewers to Green It. Mean It.

Over the course of the evening, we saw more than a few of these go green ads. Fox put together a dozen or so 15-second spots that offered simple green tips for the home. Most we were aware of, like recycling and turning off the tap, but what was very helpful about these spots were the well-illustrated statistics (like producing enough trash to cover Pennsylvania....that'll hopefully inspire someone to recycle!).

Did you see these on your Fox affiliate? What'd you think?

If you missed these spots, you can catch them all here at Mefeedia. You can also hear tips from Fox celebs and see what else they're doing to go green here.

Comments (3)

fox? Aren't they related to fox news?

posted by johan on April 23rd 2009 at 1:21pm
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I wish Hulu worked in Canada

posted by Hollie on April 23rd 2009 at 4:03pm
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I currently work for a Fox-produced show (the Fox & USA joint venture: "Burn Notice") & they are making a few efforts to green the production.
1) all of the crew were given "Burn Notice" branded reusable water bottles prior to the start of the season to use rather than ordering cases & cases of water like most productions do.
2) we recycle all of our paper & cardboard (which is huge with the amount of paper we go through with script & schedule revisions, etc.)

I signed us up for TerraCycle's Wrapper Brigade (www.terracycle.net) to keep our granola bar wrappers out of landfills & donate money to Green For All (www.greenforall.org).

on Earth Day, I set up boxes with signs around the office asking people to please sort their recyclables (#1, #2 & #5 plastics, aluminum, glass, styrofoam & cardboard) because I was constantly seeing these things in the trash.
Basically, I volunteered myself to collect it and take it to the appropriate place:
The #1 & #2 plastic, aluminum & glass I can take to my apartment & recycle in the bin there.
The styrofoam (& used plastic shopping bags) is accepted at the local big chain grocery store.
#5 plastic, I just found out, is being accepted at Whole Foods.
And the cardboard, as I mentioned, we've been recycling from the beginning, but it seems not everyone was aware of it.

I know there is a lot more we could be doing (like turning out most of the lights in the office over night & ordering the teamsters not to idle their vehicles) but this is definitely a start.

posted by m-prove on April 27th 2009 at 12:01pm
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