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The British Are Here: Fresh & Easy Opens

2007_11_01_freand easy logo.jpgTrader Joe's meets Ralphs is how the LA Times describes the new Fresh & Easy Neighborhood Markets now open in California and Nevada. They will open in Arizona on December 5.

The markets, run by British supermarket giant Tesco, are winning kudos for their green design and wide selection. la.foodblogging is considering breaking up with Trader Joe's in favor of the Fresh & Easy, but this maven sees too many empty shelves.

We're wondering what readers think. Anyone out West with an opinion about these stores? Post a comment here or email chris AT apartmenttherapy DOT com if you'd like to write a guest post about the new chain.

posted originally from: AT:Kitchen

Retail analyst Nicholas White says Fresh & Easy has "combined low price, quality ingredients, easy to prepare, healthy food, into one offer that will appeal to time starved consumers. If true it means they will have jumped years ahead of their US competitors." He found that Fresh & Easy is a restaurant-like grocery store. We're seeing the trend of melding restaurants and markets here in New York City too.

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Comments (2)

"Tesco has ambitions to surpass Wal-Mart to become the biggest grocery store in America and that in future it is likely to open hypermarkets and other formats as it has done elsewhere".

http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article2189609.ece

posted by Lesley - London on 2007-11-21 18:21:58
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Here's the report mentioned in the article Lesley linked to, as well as an update:
report
update

From page 15 of the report:

Tesco’s climate change initiative has appeared
particularly vulnerable to the company’s various
cost-cutting techniques. Long distance supply chains
and tax avoidance strategies are both areas in which
profitability concerns outweigh environmental consideration.

posted by wende in phoenix on 2007-11-21 22:53:07
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