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Home Depot Clears Up the Air: Freshaire Choice, the Zero-VOC Paint

freshaire-low-zero-voc-paint.jpgHome Depot continues to roll out more eco-friendly choices, and this time it's in their paint aisles. Talk about VOC's have become big news in the last few years (probably because of all the studies pointing out that our interior spaces contain more pollutants than outside), and Home Depot has responded with an admittedly impressive VOC paint, Freshaire Choice....

 
 

As reported by MetaEfficient: The Freshaire tinting system uses pre-measured packets of dry tint that color the paint without adding any VOCs to the paint. This zero VOC system is an industry first. No other tint system for paint can make this claim. Another innovation is that the tint comes in a packet that dissolves into the paint completely. By using pre measured, standardized packets, Freshaire ensures consistent colors no matter when you buy more paint.

This new line is so green-friendly, even the can was designed and manufactured with recycling in mind. The paint cans are manufactured with 100% recycled materials and is ready to be added into your recycling bin when all it's all finished being used.

Currently, there are only 65 paint colours to choose from, and the $35-$38 per gallon price tag may scare off some customers who are used to the discount Behr brand specials seemingly strewn across every aisle of Home Depot. But considering the lowered impact on the environment, whether it be your home or the earth itself, we're thinking it's a fair price to pay.

The Freshaire Choice Paint is a Home Depot exclusive and will be available nationwide from April 1st, available in flat, eggshell and semi-gloss finishes, as well as drywall interior primer and ceiling paint. Hopefully those 65 colour options are to our liking, because we have a stairway dying for a new coat of paint.

Originally posted by Gregory on AT:LA.

Tags

paints, stains & finishes, paint, Home Depot, Freshaire Choice, VOCs

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Comments (2)

I was actually the first person (and maybe still the only person) to buy this at our local store. We used a nice shade of blue for our baby's new room and love it! It coated really well and didn't smell hardly at all (only the faintest of odors) making the not so fun painting job not as bad as normal. The room was originally blue, but a much darker shade, so we had to go back and retouch with a partial second coat, but not a big deal.

There are only 2 negatives with this line... 1) limited color choices and the colors that they have tend to be muted and drab. OK if you like that pallet, but our house is already dark and we were looking for more vibrant colors with the rest of the rooms. 2) color matching would be impossible with this paint and consistancy between gallons might not be 100%. This is due to the pre-measured packets of colorant - even with careful administration by the Behr regional rep (who just happened to be in the store when I bought this) there was paint pigment powder on the cabinet and other places.

Hopefully, the paint will withstand future wall scrubbing once our baby starts using the crayons... only time will tell. So far, we're pleased with the product!

posted by geniesflower on April 8th 2008 at 11:08am
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I bought a can of this ceiling paint and flat paint for my condo. So far, I've used only the ceiling paint, but I love it--it's not odorless by any means, but it doesn't have that thick, chemical smell that other paints I've used have. The ceiling paint went on really well, and I'm looking forward to trying the Nightfall color in my bedroom.

posted by OneWallKitchen on April 9th 2008 at 9:47am
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