apartment therapy changing the world, one room at a time

Although their website design doesn't exactly reflect a company selling a revolutionary product developed with NASA ceramic technology, they are Energy Star affiliated and claim up to a 50% increase in the insulation R-value of your home. Simply mix the additive with your exterior or interior paint and it forms a reflective coating to keep the warmth in when it is cold resulting in a more efficiently heated room.

Still skeptical, check out their lab tests. Don't suppose anyone has used this product before?

-via Materialicious