Badge engineering has been going on for years in the auto industry. Here's how it works: take a Chevrolet, slap some chrome on it, and call it a Cadillac. Oh, right, and mark it up a lot.
But now the same thing seems to be happening in the green industry. Our curiosity was piqued when we realized that old standby American Pride and hip newcomer Mythic both came from Hattiesburg, Mississippi. And now we've got it on good authority. Read on for the story and a survey.
The paints are essentially the same -- only the label is different. Both are made by Southern Diversified Products. American Pride, with the leaf, is intended to appeal to those who identify as eco-conscious; Mythic is for those more interested in style and performance. We're glad to see more choices in the market, but we'd like to know what you think about this strategy.
Looking for evidence? Check out the contact info at the two websites: Mythic and American Pride
image of Cadillac Cimmaron by Dustin W. Adams via Wikipedia; illustration by Jonathan Bean
© 2009 Apartment Therapy
Well, it certainly satisfies the country's fervent and abiding desire for bigger and better BS.
view vanderleun's profile
vanerleun - ha! sad, but so true.
view kate's profile
are the prices the same?
view edgertor's profile